Fact 1) The BLO bought and then took apart Barbie and G.I. Joe dolls that had voice capabilities and switched the "insides" thus producing changed stereotyped voices in each doll. They returned them to the store shelves where they were bought by the public.
Fact 2) The target/goal of this action was to change how the public views gender stereotypes as well as a comment on superficial consumerism. This process of "commerce jamming" was to send a message to the public in a clever way to get their attention (very much an intervention).
Fact 3)
PLO - Work in progress
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